The Indian Premier League (IPL) is undoubtedly one of the most anticipated and celebrated cricket tournaments in the world. With its electrifying matches and star-studded teams, IPL has captured the hearts of millions of cricket enthusiasts globally. Apart from the thrilling on-field action, the tournament is also known for its off-field glamour and glitz, thanks to the numerous sponsorship deals secured by the organizers.
As the 13th edition of IPL is just around the corner, many brands have already finalized their sponsorship deals in order to capitalize on the massive popularity and reach of the tournament. In this article, we will take a closer look at some of the key brands that have sealed their partnership with IPL and what it means for them.
Campa, a popular Indian brand known for its refreshing beverages, has secured its place as an official partner of IPL for the third consecutive year. The brand has been associated with IPL since 2018 and has been actively promoting its products during the tournament. With IPL being a prime time for advertisement, Campa has utilized this opportunity well and has managed to increase its brand visibility and recall among the audience. The partnership has proved to be beneficial for both parties, with Campa gaining a wider market reach and IPL securing a reliable sponsor.
Another brand that has finalized its sponsorship deal with IPL is My11Circle, a fantasy gaming platform owned by Gamezy. The brand has been associated with IPL since 2019 and has become a household name among cricket fans with its engaging and user-friendly platform. In fact, My11Circle has been the official fantasy partner of IPL for the past two years and has witnessed immense growth in its user base during this period. This year, the brand has also launched a new campaign featuring cricket legend, Virender Sehwag, which has further increased its hype and popularity among the fans. With the tournament set to kick off soon, My11Circle is all set to capitalize on the IPL fever and engage millions of users through its platform.
State Bank of India (SBI), the largest bank in India, has also joined the list of sponsors for IPL 2020. The bank has signed a deal with IPL to become the official banking partner for the tournament. This is a significant move for SBI as it aims to strengthen its brand image and reach out to a wider audience through its association with IPL. With massive viewership and engagement, IPL provides a perfect platform for SBI to promote its various services and products, especially among the youth. The partnership also reflects the trust and credibility that SBI holds in the market, which is crucial in today’s competitive business environment.
Adding a touch of nostalgia to the sponsorship list is the dairy giant, Amul. The brand has been associated with IPL since its inception and has been a part of the journey for the past 12 years. This year, Amul has renewed its partnership with IPL and will continue to be its official partner. Amul has been known for its clever and creative ad campaigns during IPL, which have garnered a lot of attention and appreciation from the audience. The brand has also launched a new campaign this year, featuring its iconic Amul girl with a cricket twist. The partnership with IPL has helped Amul in enhancing its brand recall and establishing a stronger connect with the audience.
In conclusion, the sponsorship deals finalized by brands like Campa, My11Circle, SBI, and Amul for IPL 2020 clearly showcase the immense popularity and reach of the tournament. These partnerships not only benefit the brands by providing a platform for promotion and advertising but also add to the overall excitement and appeal of IPL for the fans. With the current scenario of limited physical events and activities, IPL 2020 is expected to attract even more viewership and engagement, making it a golden opportunity for brands to tap into and gain a competitive edge. We can only wait and watch as the tournament unfolds, and these brands make the most of their sponsorship deals with IPL.
